CHALLENGE:
Like many hotels, this 5-star Lahore luxury hotel had confidence in the production offered by Booking.com but doubted the potential of other online channels.
STRATEGY
Our revenue management & distribution team analyzed market trends and devised the following strategy for growth:
- Closely monitored the source market and recommended adding a new distribution channel: Agoda.com
- Devised a tactical pricing strategy to capture traffic & bookings.
- Created targeted promotions to attract customers from nearby countries and top feeder markets.
RESULTS
Opening a new channel with specially designed promotions led to 44 room nights booked with an additional PKR 762,000 revenue in the first 7 days, increasing total online revenue by 39%.
KEY TAKEAWAYS
- Connecting to new channels is only part of the equation. Placing targeted offers in front of consumers is what leads to bookings and revenue growth.
- These positive results would not be possible without the aggressive pricing and yield management strategies that rely on the effective use of channel management software.
